Trial Technology

If a picture is worth a thousand words, then what is a truly professional, cutting-edge presentation in trial worth? That is the million dollar question,literally. Scores of post-trial interviews with actual jurors in mock trials and focus groups have revealed that in many situations, it is not what was said, but what was visually presented that has the highest recall: (the “key” paragraph from a document, the “one” impeachment clip, etc.). As one juror from a trial that I recently completed said, “I recall more of the facts that he laid in front of us. It seems like I heard more argument - verbal argument - from the defense as opposed to paperwork that proved their point.” The role of properly prepared and displayed visual media can be the difference between winning and losing millions of dollars.